Who uses it: engaged couples planning their wedding, wedding planners, wedding DJs, families and friends helping plan.
When it shines: cocktail hour (ice-breakers), dinner lull (trivia and Mad Libs), reception evening (DJ reveal moments, video guestbook, song voting), throughout the night (photo wall), post-wedding (memory portal).
Why couples choose it: zero app downloads, no per-guest fees, an experience layer that goes beyond photo capture, browser-based access, premium register that matches a curated wedding rather than a novelty app.